Kapp Advertising Service, Inc.

Kapp advertising outside shot
As publishers of free community newspapers since 1950, we strive to deliver the best possible service to our advertisers and our readers. Our mission is to play a vital role in the communities we serve.

Our products include eight editions of the Merchandiser serving Central Pennsylvania and Northern Maryland, with a circulation of over 230,000 homes. The Merchandisers of Central Pennsylvania are one of the ten-largest groups of independently-owned weekly publications in the United States. In addition, we offer pre-print distribution and commercial printing services.

Our founder and owner, Mr. Robert Kapp built Kapp Advertising Service, Inc. on just that, service! Today, we continue to embrace that philosophy as we serve our clients, readers, and communities from our offices in Lebanon and Hanover, Pennsylvania.

Kapp Advertising Services

Independent Delivery System/Circular Distribution

You can depend on our full-time professional staff which monitors and supervises delivery to be knowledgeable of the market and helpful in planning either a geographic or demographic distribution for your materials. Kapp Advertising Service's postal service is compatible with the zip code postal system

Our carriers follow a routed system, ensuring prompt, regular delivery of our publication in clean, dry plastic bags, or our own Merchandiser tubes to each resident for personal, efficient service. You'll benefit from total saturation of your marketplace without waste or duplication.

Additionally, no addressing, mailing list or indicia costs are needed. Trusted and utilized by local merchants and national advertisers since 1970.


Your project can be carried from concept to completion by our professional composition and printing departments utilizing the non-heat set web offset method of printing.

A variety of sizes, stocks and ink colors can be used to create the marketing piece you need. They include Tabloid, Broadsheet and Signature sizes on Newsprint and Offset stocks. We also do four color process printing.

Additional printing services include 8 1/2 x 11 fliers printed on white or colored stock with one or more ink colors to distribute with our Merchandisers.

Please allow sufficient lead time when planning a print project. Usually a minimum of three weeks is required.

Kapp Advertising History

Our founder and owner, Mr. Robert Kapp built Kapp Advertising Service, Inc. on just that, service! Today, we continue to embrace that philosophy as we serve our clients, readers, and communities from our offices in Lebanon and Hanover Pennsylvania.

Our History

The Merchandiser was started in 1948 by Lestor Benson. In January of 1950 it was sold to Robert S. Kapp with a circulation of 2,300 homes. The business was located on West Main street in Myerstown, Pennsylvania, and later moved to Millardsville, PA.

In 1967, it was moved back to Myerstown with three different editions: Lebanon, Myerstown and Hershey, with a total circulation of 60,000.

In January of 1977, the Merchandiser moved to its present location at 100 East Cumberland Street, Lebanon, Pennsylvania. It has a fully computerized graphics department and two high speed presses to produce not only the Merchandisers, but other printing work as well.

Today, there are eight different Merchandiser editions:
The Myerstown Area Merchandiser started in 1948.
The Lebanon Valley Area Merchandiser started in 1954.
The Hershey Area Merchandiser started in 1968.
Western Berks Area editions started in 1971.
The Hanover Area Merchandiser started in 1974.
The Gettysburg Area Merchandiser started in 1975.
The Northern Adams/York Area Merchandiser started in 1989.
The Hampstead/Manchester Area Merchandiser edition started in 2006.

Below is a list of the diversified sales programs we have added as well as the year they were launched:
2003   Racing Guide
2005   Football Guide
2010   Bridal Guide
2010   Fun and Recreation Guide
2013   SelectSites
2014   Kapp Speciality Items
2016   Recipe Collection

~ Making A Difference ~

Saturday, June 17, Kapp Advertising competed at the Making A Difference of Lebanon, PA “Summer Games” event.

Kapp's competed against 10 other local Lebanon businesses in such events as volleyball, basketball, corn hole, tug of war, obstacle courses and a bologna toss.

Click on any of these photos to see a bigger sized photo.

It was a fun day had by all and at the end of the day, team Kapp Advertising was the champion of the Making A Difference event!